1. Candidate seeking SEM specialist role:
Resume summary statement:
Number-driven SEM specialist with 4 years experience using technical programs and constantly improving use of Google Adwords, Analytics and TAG Manager. Interested in upping campaign creation and increasing user engagement.
- Released landing page campaigns in Europe with success from KPI and Google Analytics statistics
- Reshaped product analysis routine
- Kept record of KPIs and data using excel
- Participated in team building and meeting to expand on marketing techniques and future plans
2. Candidate seeking SEM Manager role:
Resume summary statement:
Lead team of 7 members in a 2-year project plan. Specialize in US target market and landing page advertisement. Optimistic about the digital marketing future and comfortable leading a big team to achieve big numbers.
- Negotiated partnership with content agencies
- Developed team system for Google TAG Manager and Analytics tracking
- Created campaign budget and followed it strictly over a 12-month plan
- Led weekly meetings (both internal and external) to achieve successful SEM results
SEM Resume Vocabulary & Writing Tips
Check out the following words to use and action verbs to help give your SEM resume a special touch. Using specialist terms and jargon is a great way of demonstrating your knowledge in the field. It is also beneficial in terms of Applicant Tracking Software (ATS) which is used by many hiring agents as a filter process for candidates.
Words to Use
- KPI (Key Performance Indicators)
- Product research
- Google TAG Manager
- Cost Per Click Advertising
- Landing page
- Marketing campaigns
- Product knowledge
- Application Programming Interface (API)
- Social platforms
- Search Engine Marketing (SEM)
- User engagement
- A/B testing
SEM Resume Tips and Ideas
SEM (Search Engine Marketing) is a type of digital marketing used to promote and increase the visibility of websites. SEM is primarily achieved through paid advertising and can sometimes incorporate SEO (Search Engine Optimization) methods. Although SEO is considered a different subdivision of internet marketing.
Our professional industry-specific resume guide will show you how to write a SEM specialist resume whether writing a resume for the first time or restructuring an old resume. Read our SEM resume tips and ideas to create an impressive resume for your job application and view resume samples to help inspire yourself.
- Chronological Format = Most commonly accepted
- Use an online resume creator for built-in formatting
Remember to consider:
- Layout of sections
- Titles, subtitles
- Contact details
- Resume objective
- Work experience
- Volunteer Work
- Personal Interests
- Honors and Awards
1 x Letter Page – 8.5” x 11”
Ideally, a SEM specialist resume should follow a chronological resume format. This is a standard resume format used amongst a wide range of job applications, due to the way the work experience is listed in a reverse chronological order. Listing your work history in this way enables the hiring manager to see how you have progressed professionally.
It is crucial to format a resume well in order to give well-structured examples of why you are the perfect candidate for the job. Hiring managers should be able to view your professional profile clearly and read through your work experience, skills and academic background, all the while imagining your potential for the job position.
An option for those who have little or no experience in SEM is to write a resume in functional format with a focus on the skills and qualifications you possess that are pertinent to the job. This is also handy for covering up any unemployment gaps or periods of unsteady work. Entry-level candidates can also opt for this resume format for a SEM specialist resume.
Other points to consider when formatting a resume:
- Font style
- Font size
- Use of bold, italic, underline
For more information on font sizes, read up on the best font styles to use in your resume to help you choose a font for your SEM specialist resume.
There are lots of factors to take into account when deciding on the design of your SEM specialist resume. Applicants should be wary of how creative or traditional they should make their resume, without going overboard. The most influential factors regarding the design of your resume are the type of job for which you’re applying and the company.
For a job position in SEM, you might consider creating a relatively creative resume if the company to which you’re applying seems like an innovative and forward-thinking digital marketing company. However, if the company to which you’re applying seems a little more traditional, it might be wiser to stick to a standard design and write a professional resume.
Other elements that should be taken into consideration when thinking about how to design your SEM specialist resume include:
- Borders, margins, tables
Judge whether you need to use a serious tone or whether you can have some fun with your resume design by researching the company and reading the job description and application instructions carefully.
In order to create a more visually appealing resume, some jobseekers choose to use an online resume builder that has a catalog of HR-approved templates and have been pre-designed by professionals. This gives jobseekers the opportunity to focus on the content of their resume as opposed to worrying about the design. Design is not everyone’s forté, so make the resume creation process easier by employing the use of a resume builder.
Although there are many areas of the world where it is common to put a professional headshot on your resume, it is seen as discriminatory in the US and therefore not recommended.
If you are thinking about working abroad, when you apply for a job in SEM in European countries such as Spain, France or Germany, contemplate including a photo on your resume. This is a common feature of European resumes.
Sections of a SEM Resume
Which sections should you include in your SEM specialist resume? Each resume is different. Each resume is different and it depends on the type of job, as well as the company. For a SEM specialist resume, jobseekers should include the following sections at all costs:
- Contact details
- Resume objective
- Work history
- Academic background
It may also be a good idea to include some of the following sections:
- Honors and awards
- Volunteer work
- Interest and hobbies
This is subject to the job application, professional profile and company to which jobseekers apply, as each job has different requirements for candidates and may well include instructions of what hiring managers expect to see on a job application.
Top tip: Plan your resume by drafting each section and deciding what they should include. Double.check that no information overlaps!
A standard resume length will be one standard paper size of 8.5 x 11 inches. This type of document size is used as a standard resume length in the US. It’s advisable to write your resume on one sole page. Should you need a second page and deem it beneficial to your job application then it is passable. However, it is recommended that jobseekers attempt to fit all necessary and relevant information onto one page.
For more tips on resume length, read up on how to write a one-page resume here.
SEM Resume Section Headings
The marketing industry is a fierce one and sometimes it can be difficult to get your foot in the door. Choosing the appropriate sections for your SEM resume will help to highlight the necessary skills for the job and demonstrate your potential as a SEM specialist.
The following explanation of sections we feel are most important for a SEM resume give professional tips on how to customize your resume and tailor it to the job description.
The work history section of a resume tends to take up a large amount of space of a resume, as this is one of the most vital factors of a job application. Hiring managers want to know the type of experience you have, the tasks you have carried out and the skills you possess that you will be able to use at your new job. Writing about your work experience doesn’t have to be as complex as it seems. Simply list your work history in a reverse chronological order beginning with the most recent position, or your current job, and date it back approximately 10 years, (15 years maximum).
Remember, it’s important to include jobs that are pertinent to the job application. If you are entering the SEM sector, read up on how to write an entry-level resume in order to learn more about writing a a SEM resume with no experience.
A good way of writing about your work experience is by listing the position and relevant information, such as the employment dates, company name, job title and location followed by bullet-pointing notable experiences, achievements or responsibilities, giving examples.
Including examples is an excellent way of demonstrating your professional potential and allowing hiring managers to visualize what you could bring to their company.
Some SEM departments will search for candidates especially trained or educated in search engine marketing, other areas of marketing or even business and other relative areas of study. It’s not always necessary to delve into enormous detail when writing about your academic background, particularly if you have lots of experience in search engine marketing and other areas of marketing.
For those with lots of experience in SEM, it may be wiser to focus more on the work experience section and simply mention the highest academic qualification that you possess, such as a college degree or masters (particularly if this is in marketing or SEM) and leave the rest for your interview.
If you have recently completed training in SEM privately or via a company for which you worked, share this type of specialized information on your resume. You can choose to list this in your academic background, although this might be better left for the qualifications section.
Proving your specialist SEM skills can be a challenge for some and easy for others. One of the best techniques for getting the skills section on your resume right is by reading the job description and understanding first what the hiring manager is looking for.
Use the job description as a checklist and decide which of your strongest skills go in line with the job requirements. Make these skills a priority and list them with clear examples of how you acquired them or when you used them in the workplace.
Last modified on March 5th, 2020