Sales Manager Resume Examples

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Professional Resume Samples for a Sales Manager

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Sales Manager Resume Tips and Ideas

Sales teams need good leaders to ensure goals are met, strategies are followed and priorities organized in order to seal the best deals and results. The person responsible for that leadership is the sales manager.

Driving sales and managing a diverse group of individuals takes a special type of character and demonstrable success in selling and creating value for companies. That’s why a sales manager resume needs to look the part in order to get noticed by employers.

In this guide, you’ll find out how to get the right balance of information for an effective resume document. You’ll also learn how best to optimize your profile so that it targets your specific field of sales and how to create designs that will sell you as well as you sell in your career. If however, you’re in a rush, you can take advantage of our online resume generator to create an effective, professional document.

Top Tips

  • Top choice: reverse chronological format
  • Best for entry level: combination format
  • Use a size 12 plain font
  • Choose a clean and clear layout
  • Space out sections and text with plenty of white space
  • Split up information with bullet points
  • Add a little color to the borders and dividing lines




  • Contact information
  • Resume summary statement
  • Work experience
  • Skills
  • Education


  • Projects
  • Training courses
  • Certifications
  • Awards
  • Hobbies and interests
Resume Length

1 x letter page (8.5” x 11”)


The majority of recruiters will want to see your resume in a reverse chronological format. This is the case for a sales manager’s resume also. A chronological resume works best in this instance as it places your experience in the most prominent position on the page. As experience is the information will sell you best as a sales manager candidate, this is the best format you could choose.

On the other hand, if you are targeting your first sales manager position or a more entry-level role you may have less experience to show off. Therefore you could instead use a combination resume. This type of resume places more emphasis on transferable skills, which could help you overcome any lack of relevant work experience.


You should have two goals in mind when you plan the design for your sales manager resume and that is that it should be professional and readable. First and foremostly you should create a resume design that is not too creative or informal. Stick to a clean and clear template, that allows plenty of white space between headers and subheaders.

To keep your information readable, you should break your work experience up into bullet points. One bullet for each duty you undertook in your previous roles. Finally, use easy to read fonts like Times New Roman or Arial and stick to size 12 letter sizing. Avoid fancier more complicated typefaces entirely.


You will not need to include a photo on a sales manager resume. In the US strict discrimination laws make adding a photo to your profile disadvantageous. Most recruiters are wary of choosing a resume which could show clear bias to a particular gender or race, thus it’s better not to include a photo in general for jobs in the United States.

Sections of a Resume

In order to properly target sales manager jobs, you’ll need to organize your resume carefully. Each job you apply for will have slightly different requirements and therefore the sections you should include may vary depending on the information you’re displaying. However, there are a number of sections that are necessary in all cases:

  • Contact information
  • Resume summary statement
  • Work experience
  • Skills
  • Education

In addition to the required sections above, you can also target jobs more effectively with a few optional resume segments. These discretionary sections include:

  • Projects
  • Training courses
  • Certifications
  • Awards
  • Hobbies and interests

Resume Length

A good sales manager resume only needs to be about one letter page in length. Candidates with longer career histories could extend to a second page if pushed. However, as a general rule, the shorter your document is the better. Most time-pressed recruiters may skip past a resume that’s 2 or more pages in length, so a single page resume is the best option.

Sales Manager Resume Section Headings

Getting your resume noticed means grabbing a hiring manager’s attention straight away. In order to do this, you should start your document off with a compelling resume summary statement.

The resume summary only needs to be 2 or 3 sentences long but it can be the difference between getting interviews and not getting interviews. In this short section, quickly summarize some of your best achievements, skills and any relevant information that might persuade the recruiter to give you a call.

The details you choose should depend on the type of job you’re applying for. Therefore it’s always a good idea to reread the job advert to pinpoint exactly what might catch the eye of your potential employer.

Work experience

Perhaps the most important section of all on your sales manager resume is your work experience. Relevant experience is what will sell you most to an employer. Therefore, you need to make sure all the information you list fits the profile the company is looking for and demonstrates your capacity to sell.

You should list each position you’ve held as a sales manager, or as part of a sales team. From there you should include the name of the company you worked for, the dates you held the role and list the duties you were responsible for. To avoid repetition list any recurring duties once only. That way, you’ll be able to show progression in your career by showing new functions you learned in each job.

Finally, state any achievements you gained clearly in each job. You should indicate how you helped to increase sales, developed successful strategies and improved team interconnectivity and efficiency. Use numerical evidence of each achievement as much as you can. Specific percentages, sales results, and numbers you attained will do a great deal to give a hiring manager confidence in your skills.


In the skills section of a sales manager resume, you have to convey a broad mix of different abilities. Being a sales manager means combining expert sales skills with strategy and good team building skills. However, the hard skills that could make a positive difference include:

  • Negotiation
  • Managing the buyer journey
  • Customer service
  • Analytical skills
  • Sales planning
  • Strategy
  • Business development

In addition to the teachable abilities above, you should also demonstrate a few softer skills that you hold. Getting the right mix of the following soft skills on your resume you will have a good chance of success:

  • Time management
  • Communication
  • Motivation
  • Good people skills
  • Problem-solving


It is possible to work as a sales manager with just a high school diploma and relevant experience in the field. However, degrees in business management, marketing or other relevant subjects are preferred by most employers. When you add any courses or qualifications to your resume, be sure to include the graduation date, institution, the name of your course and the major you took.

Additionally, take special care to detail any certifications or training courses that you’ve undertaken during your career. These can either be included in the education section or in a separate segment completely if you have enough room on the page.

Sales Manager Resume Vocabulary & Writing Tips

Getting the right vocabulary onto a sales manager resume is often just as important as listing the most relevant roles you’ve held and tasks you’ve done. This is especially important in today’s world as most companies use applicant tracking software (ATS). Therefore, not using enough industry specific keywords, could lead to your resume being filtered out of contention. Make sure to use as many suitable terms as possible in order to show your understanding of the job.

Words to Use

  • Customer service
  • Business development
  • Sales revenue
  • Marketing
  • Relationship building
  • Partnerships
  • Account management
  • Buyer
  • New account developments
  • Database management
  • Market knowledge
  • CRM
  • Market share
  • Sales planning
  • Strategy
  • Reporting

Action Verbs

  • Negotiate
  • Supervise
  • Calculate
  • Train
  • Strategize
  • Budget
  • Sell
  • Close
  • Propose
  • Demonstrate
  • Present
  • Increase
  • Manage
  • Surpass
  • Foster
  • Forecast

Resume Samples

1. Candidate seeking a sales manager position

Driven and focused sales manager with a proven track record of overseeing effective sales strategy and leading campaigns to success.

  • Organized and planned all key sales campaigns for manufactured water filters
  • Led launch of brand new water treatment components leading to an increase of market share by 4%
  • Implemented KPIs and goals to drive an increase of 11% in sales intake over 3 months
  • Coached newer team members to reflect company values and apply internally selected sales tactics to daily work
Create a sales manager resume
  • 5 years
  • BS
    Business Management
  • CSLP
  • Expert
    team building

2. Candidate seeking an entry level sales manager position

Experienced and organized sales professional with an extensive history of leadership and developing innovative and successful sales approaches.

  • Worked as part of a team of 10 salespeople to increase revenue by 20% over 11 months
  • Identified and implemented innovative sales strategies to drive 3% gain in market share in a competitive marketplace
  • Ranked as #1 sales representative over a period of 4 months
  • Demonstrated a strong, committed and focused customer service approach
Create a sales manager resume
  • 3 years
    sales experience
  • BA
  • Skilled
    sales planning
  • MS
    Business Management